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October 25.2025
2 Minutes Read

Why Springsteen's Film Spending $42M in New Jersey Matters

Middle-aged man smiling softly indoors, warm tones.

Celebrating Springsteen: A Film Dedicated to New Jersey

The much-anticipated cinematic portrayal of Bruce Springsteen's legacy, titled Deliver Me from Nowhere, hits theaters on October 24, illuminating the critical period surrounding the music icon's acclaimed 1982 album, Nebraska. Shot entirely in New Jersey, the film has emerged as a project that not only pays tribute to Springsteen's roots but also captivates the audience through its rich connection to the Garden State.

New Jersey: A Thriving Film Destination

Produced by 20th Century Studios and directed by Scott Cooper, the film showcases the stunning versatility of over 16 towns in New Jersey, including Asbury Park and Newark. The film's production budget, totaling around $41.8 million, is a significant boost to the local economy, symbolizing New Jersey's resurgence as a premier filming destination. With the New Jersey Economic Development Authority (NJEDA) spearheading initiatives such as the Film and Digital Media Tax Credit Program, the state has become a top choice for big-time productions.

Energizing Local Economies Through Filmmaking

Filming for Deliver Me from Nowhere not only hired 500 local crew members but also generated jobs in sectors that support film production. The average daily expenditure of $1.3 million contributed to local lodging, catering, and wardrobe, which underscores how essential these productions are to community economies. Locations like the Meadowlands Arena in East Rutherford served as pivotal sites, reflecting the historical significance of the venues in Springsteen's journey.

The Cultural Impact of New Jersey's Film Landscape

“Deliver Me from Nowhere” is more than just a nostalgic journey; it’s also expected to revitalize interest in film tourism in the state. By showcasing iconic sites that have shaped not only Springsteen's career but the state’s cultural identity, the film could draw visitors eager to experience New Jersey’s musical heritage. Locations like the famed Stone Pony, known for its rich contributions to music history, are set to attract many fans and tourists.

New Jersey's Growing Film Ecosystem

Recent numbers indicate a booming film economy, with local production spending hitting $833 million in 2024. This growth is attributed to favorable tax incentives and a supportive infrastructure that has made it easier for filmmakers to operate within the state. The combination of these elements not only enhances the allure of New Jersey for filmmakers but also affirms its significance as a historical cinematic landmark.

Looking Toward the Future of Filmmaking in Jersey

This film, set against the backdrop of New Jersey’s landscapes, stands as a testament to the state's creative drive and resilience in the film industry. As Springsteen himself stated, there was a commitment to showcase the authenticity of his origins. The hope is that productions like these will continue to highlight New Jersey’s talent and serve as a launchpad for future artistic endeavors.

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01.14.2026

Shake Shack Expands New Jersey Presence: What It Means for Local Communities

Update Shake Shack Expands Its New Jersey Presence with Union Opening Shake Shack, the beloved fast-casual burger chain, just opened its 29th location in New Jersey, affirming its commitment to growth and community engagement. On January 9, the new restaurant opened its doors at 2401 Route 22 W. in Union, inviting locals to enjoy its signature made-to-order burgers, chicken sandwiches, hot dogs, and delectable milkshakes. Founded by Danny Meyer over two decades ago, Shake Shack has become synonymous with quality fast food. Growth Strategy and Community Involvement This recent opening is part of Shake Shack’s aggressive expansion strategy, which aims to increase its number of locations from over 655 to more than 1,500 globally. The Union spot follows several other openings across New Jersey cities like North Brunswick, Freehold, and Jersey City, reinforcing the brand's foothold in the state. Shake Shack is keen on keeping the local flavor alive; thus, on January 15, they plan a unique giveaway event where they will distribute custom tote bags while donating $1 from every sold burger or sandwich to the Community FoodBank of New Jersey. The Union Plaza Experience Strategically located in Union Plaza, Shake Shack joins an array of popular retail stores and eateries, such as Barnes & Noble, ShopRite, and Starbucks. This fusion of services aims to enhance the shopping experience for for families and individuals alike, proving that dining out can complement a day of retail therapy. Shake Shack's decision to operate late into the night on weekends makes it an attractive dining option for both locals and visitors. Diverse Offerings at Shake Shack As diners flock to the new location, they can expect not just burgers but an entire menu of indulgent treats. The idea of fast-casual dining has evolved, and Shake Shack serves to meet high expectations with fresh ingredients and a lively atmosphere. With plans focusing on under-penetrated suburban markets, its Union location is designed to create community engagement by establishing a gathering place for friends and families amidst the hustle and bustle of daily life. Looking Ahead: More Shacks on the Horizon What does the future hold for Shake Shack? The brand's aggressive expansion plan hints at even more openings beyond New Jersey, including locations in major cities and suburban areas across the U.S. As they gaze into 2026 and beyond, partnerships like the one with PENN Entertainment for casino properties help diversify their reach, introducing the brand to a broader audience. For those in Andover Borough, Byram Township, and surrounding areas, the new Union location is not just a place for a meal; it’s an invitation to community connection and enjoyment. Enjoy the new hub and be a part of Shake Shack's flavorful journey across New Jersey!

01.13.2026

Netflix's $55 Million Investment: A Transformative Move for Fort Monmouth

Update Netflix's Strategic Investment at Fort Monmouth: A New Era In a momentous event on January 12, 2026, Netflix completed its acquisition of a $55 million land deal for a 292-acre Mega Parcel within the historic grounds of Fort Monmouth, previously a U.S. Army base. This purchase marks a pivotal step in Netflix's burgeoning expansion into the film and television production sphere. As part of a grand vision to build a state-of-the-art production hub worth nearly $1 billion, Netflix plans to construct 12 advanced soundstages totaling almost 500,000 square feet. Transforming a Historic Site into a Creative Hub Netflix co-CEO Ted Sarandos expressed the company's commitment to revitalizing this site, stating, "Fort Monmouth is now home – and it’s always good to be home." This sentiment reflects the broader implications of the project not only for Netflix but also for the local economy and community. The economic benefits are projected to reach $3.8 to $4.6 billion over 20 years, creating around 1,400 to 2,200 permanent jobs for local residents. This development positions Fort Monmouth as a key player in New Jersey's film and production landscape, which is crucial for a region aiming to enhance its appeal and economic vitality. Reinvigorating Monmouth County: Future Predictions and Opportunities Governor Phil Murphy emphasized the project as a renaissance for Fort Monmouth, describing it as "far and away the most complex project we have done in our eight years in office." The venue represents a fresh start for an area once recognized for its vibrant presence. As construction progresses, spanning through various phases set to culminate between 2027 and 2028, the project is expected to attract not only film production but also boost tourism, arts, and overall community engagement. The Local Community's Response and Anticipated Impact Local officials, including Gov.-elect Mikie Sherrill, are optimistic about the potential job opportunities this project will generate. They envision a collaborative effort with local officials focusing on workforce training, thus preparing the next generation for careers in the film industry. Sherrill noted, "We are truly just getting started. With Netflix acquiring the site... we are opening up a whole new world of possibilities." The excitement around the project underlines a collective aspiration to reignite economic growth across Northern NJ, encompassing towns such as Sussex County, Andover Borough, and others featured prominently in the region's cultural landscape. Moving Forward: What This Means for Local Residents The transformation that Netflix is initiating at Fort Monmouth marks not just a corporate investment but signals a renewed optimism within the community. Residents across Monmouth County can look forward to the emergence of local economic opportunities as small businesses ride the wave of heightened activity within the region. As the plans come to fruition, it is evident that Fort Monmouth will serve as a beacon of innovation and creativity, reshaping the area's identity well into the future.

01.11.2026

Celebrate National Bagel Day with Free Bagels from Stop & Shop!

Update Celebrating National Bagel Day: A Sweet Paean to Bagels In honor of National Bagel Day, celebrated annually on January 15th, Stop & Shop is delighting customers with a week-long giveaway of free bagels, running from January 9-15. With over 350 locations across the Northeast, including 47 in New Jersey, this promotion aims to bring joy to local communities. Customers can claim their complimentary bagel from the bakery without any purchase necessary, simply by checking in at the Savings Station kiosks available in-store. Bagel Preferences Unearthed: What New Jersey Shoppers Prefer In conjunction with this traditional celebration, Stop & Shop recently conducted a survey revealing some intriguing insights into bagel consumption trends. The findings indicated that flavor preferences are strong among consumers, with the classic Everything bagel being the undisputed favorite at 27%, followed by Cinnamon Raisin at 16%. Furthermore, 91% of respondents prefer their bagels toasted, marking just 9% who enjoy them untoasted. Additionally, 66% of bagel aficionados in the survey stated that cream cheese is their go-to spread, significantly preferred over butter at 30%. Interestingly, the most common way to enjoy a bagel is open-faced, with respondents favoring that method by 51%. This reflects a broader trend of consumers gravitating toward convenience and personalization in their food choices. Adding Value to Shopping Experiences By creating meaningful promotions like the free bagels, Stop & Shop aims to enhance customer loyalty and engagement. Roger Wheeler, the president of Stop & Shop, remarked, "We know customers are looking for meaningful value every time they shop. Whether it’s a free bakery bagel for National Bagel Day or everyday deals, our Savings Station helps shoppers easily tap into great values across the store." This initiative not only increases foot traffic but also aligns with contemporary grocery trends focusing on shopper experience. Enjoying the Bagel Experience: What It Means for Residents in Sussex County For communities like Sussex County NJ and its neighboring areas, including Andover Borough, Newton, and Vernon Township, such promotions carry additional significance. They not only offer delicious bakery items at no cost but also foster a sense of togetherness as residents discuss their favorite bagel styles, toppings, and the nostalgic feelings associated with them. As National Bagel Day approaches, local shoppers are encouraged to head to their nearest Stop & Shop location to take advantage of this delectable offer. It's a chance to enjoy a beloved staple while celebrating community ties.

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