Wakefern's Acquisition of Morton Williams: A New Era in Upscale Grocery

Total Wine’s New Location in North Brunswick Offers Unmatched Variety and Community Support

Update Celebrating Total Wine's Newest Location in North Brunswick Total Wine & More has officially opened its seventh store in New Jersey at the North Village Shopping Center in North Brunswick. This grand opening, celebrated on September 30, 2025, strikes a chord with local wine enthusiasts and sets a new standard for shopping experiences in the region. A Vast Selection of Products to Explore The new 32,000-square-foot store boasts an impressive collection of over 8,000 wines, 4,500 spirits, and 2,500 beers, catering to a wide variety of tastes. Shoppers can expect to find products from every wine-producing region in the world, including artisanal options from local New Jersey breweries. The store also features a climate-controlled wine cellar for rare selections and a walk-in humidor for fine cigars. Community Commitment: Giving Back On Grand Opening In a bid to support the local community, Total Wine will donate 10% of all wine sales from the grand opening week to local charities, including Elijah’s Promise and the North Brunswick First Aid & Rescue Squad. This reflects a broader initiative by Total Wine, which contributed over $13 million in donations to more than 18,000 organizations nationwide last year, further solidifying its commitment to community engagement. Educational Opportunities for Consumers The North Brunswick store includes a dedicated classroom space where both experts and customers can learn more about wines, spirits, and beers. Regular classes will be offered, alongside training for staff members to stay abreast of new products. This educational focus is vital, as it enables consumers to deepen their knowledge and enhance their purchasing experiences. Total Wine's Expansion Plans As America’s largest independent retailer of fine wine, beer, and spirits, Total Wine is not slowing down. With plans to expand to 300 stores nationwide by year-end, the new location at North Brunswick illustrates Total Wine's strategy to penetrate growing markets and elevate consumer experiences across the board. Unmatched Shopping Experience The North Village Shopping Center, which also features popular retailers such as Trader Joe's and various dining options, is now at full capacity with the opening of Total Wine. This retailer’s addition not only enhances consumer choice but also reinforces local economic growth by attracting shoppers from well beyond the immediate area. Emphasizing brand identity and competitive pricing, Total Wine’s reputation precedes it, promising an exceptional shopping atmosphere. Overall, Total Wine & More's expansion in New Jersey is a significant milestone for the North Brunswick community, combining extensive product offerings with education and philanthropy, all while promising a delightful shopping experience.