VanRockCRE Launches: Redefining Commercial Real Estate in Northern NJ

VanRockCRE: A New Chapter in New Jersey's Commercial Real Estate

On November 3, 2025, a significant shift occurred in the New Jersey commercial real estate scene as CJ Huter and Marc Palestina launched VanRockCRE, a new brokerage firm positioned to cater to the ever-evolving market needs. Having transitioned from The Goldstein Group, Huter and Palestina bring with them a wealth of experience, focusing on retail and mixed-use properties across Northern NJ.

The Vision Behind VanRockCRE

VanRockCRE is not merely a real estate firm; it's an embodiment of a vision crafted by seasoned professionals. CJ Huter, boasting over 24 years of experience, stated, "VanRockCRE was born from the vision of seasoned professionals who recognized the need for a more focused and results-driven approach to retail sales and leasing in New Jersey." His enthusiasm for elevating service standards in commercial real estate resonates through the new company's mission.

A Team with Proven Results

The duo has completed over 2,000 transactions, encompassing more than 10 million square feet of sold or leased securities, which has crossed the eye-catching mark of $1.5 billion in total deal volume. Such accomplishments highlight their robust understanding of the market's complexities and their commitment to delivering exceptional results for clients.

Huter and Palestina: Experience that Matters

Before founding VanRockCRE, Huter and Palestina served as vice presidents at The Goldstein Group, where they developed a strong reputation in retail-focused transactions. Huter's portfolio alone boasts over $800 million in deals, while Palestina’s expertise in representing tenants across various sectors, including quick-service restaurants and large-format dining, reflects a hands-on approach providing clients with tailored services.

The Importance of Relationships in Real Estate

Palestina emphasizes the foundational belief that in commercial real estate, success stems from relationships. "In this business, nothing is given. You start from the ground up, no handouts, and you have to earn every client, every deal, every bit of trust," he shared on his LinkedIn to celebrate the new venture. This ethos is crucial in a field where personal connections can often determine the trajectory of a transaction.

Future Outlook for VanRockCRE

As VanRockCRE establishes itself in a competitive landscape, its commitment to innovation and service excellence positions it well for sustained growth. The firm aims to adapt to market changes, continually refine its strategies, and provide unparalleled support to property owners, retailers, and investors throughout Sussex County NJ and surrounding areas.

Conclusion

The launch of VanRockCRE marks an exciting moment for the commercial real estate sector in Northern NJ. As the team begins to carve out its niche, the focus on personalized service and strategic market solutions may define a new standard for real estate operations in the area. With professionals like Huter and Palestina at the helm, the future looks promising for both VanRockCRE and its clients.