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November 05.2025
2 Minutes Read

VanRockCRE Launches: Redefining Commercial Real Estate in Northern NJ

VanRockCRE launches with former Goldstein Group execs

VanRockCRE: A New Chapter in New Jersey's Commercial Real Estate

On November 3, 2025, a significant shift occurred in the New Jersey commercial real estate scene as CJ Huter and Marc Palestina launched VanRockCRE, a new brokerage firm positioned to cater to the ever-evolving market needs. Having transitioned from The Goldstein Group, Huter and Palestina bring with them a wealth of experience, focusing on retail and mixed-use properties across Northern NJ.

The Vision Behind VanRockCRE

VanRockCRE is not merely a real estate firm; it's an embodiment of a vision crafted by seasoned professionals. CJ Huter, boasting over 24 years of experience, stated, "VanRockCRE was born from the vision of seasoned professionals who recognized the need for a more focused and results-driven approach to retail sales and leasing in New Jersey." His enthusiasm for elevating service standards in commercial real estate resonates through the new company's mission.

A Team with Proven Results

The duo has completed over 2,000 transactions, encompassing more than 10 million square feet of sold or leased securities, which has crossed the eye-catching mark of $1.5 billion in total deal volume. Such accomplishments highlight their robust understanding of the market's complexities and their commitment to delivering exceptional results for clients.

Huter and Palestina: Experience that Matters

Before founding VanRockCRE, Huter and Palestina served as vice presidents at The Goldstein Group, where they developed a strong reputation in retail-focused transactions. Huter's portfolio alone boasts over $800 million in deals, while Palestina’s expertise in representing tenants across various sectors, including quick-service restaurants and large-format dining, reflects a hands-on approach providing clients with tailored services.

The Importance of Relationships in Real Estate

Palestina emphasizes the foundational belief that in commercial real estate, success stems from relationships. "In this business, nothing is given. You start from the ground up, no handouts, and you have to earn every client, every deal, every bit of trust," he shared on his LinkedIn to celebrate the new venture. This ethos is crucial in a field where personal connections can often determine the trajectory of a transaction.

Future Outlook for VanRockCRE

As VanRockCRE establishes itself in a competitive landscape, its commitment to innovation and service excellence positions it well for sustained growth. The firm aims to adapt to market changes, continually refine its strategies, and provide unparalleled support to property owners, retailers, and investors throughout Sussex County NJ and surrounding areas.

Conclusion

The launch of VanRockCRE marks an exciting moment for the commercial real estate sector in Northern NJ. As the team begins to carve out its niche, the focus on personalized service and strategic market solutions may define a new standard for real estate operations in the area. With professionals like Huter and Palestina at the helm, the future looks promising for both VanRockCRE and its clients.

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01.14.2026

Shake Shack Expands New Jersey Presence: What It Means for Local Communities

Update Shake Shack Expands Its New Jersey Presence with Union Opening Shake Shack, the beloved fast-casual burger chain, just opened its 29th location in New Jersey, affirming its commitment to growth and community engagement. On January 9, the new restaurant opened its doors at 2401 Route 22 W. in Union, inviting locals to enjoy its signature made-to-order burgers, chicken sandwiches, hot dogs, and delectable milkshakes. Founded by Danny Meyer over two decades ago, Shake Shack has become synonymous with quality fast food. Growth Strategy and Community Involvement This recent opening is part of Shake Shack’s aggressive expansion strategy, which aims to increase its number of locations from over 655 to more than 1,500 globally. The Union spot follows several other openings across New Jersey cities like North Brunswick, Freehold, and Jersey City, reinforcing the brand's foothold in the state. Shake Shack is keen on keeping the local flavor alive; thus, on January 15, they plan a unique giveaway event where they will distribute custom tote bags while donating $1 from every sold burger or sandwich to the Community FoodBank of New Jersey. The Union Plaza Experience Strategically located in Union Plaza, Shake Shack joins an array of popular retail stores and eateries, such as Barnes & Noble, ShopRite, and Starbucks. This fusion of services aims to enhance the shopping experience for for families and individuals alike, proving that dining out can complement a day of retail therapy. Shake Shack's decision to operate late into the night on weekends makes it an attractive dining option for both locals and visitors. Diverse Offerings at Shake Shack As diners flock to the new location, they can expect not just burgers but an entire menu of indulgent treats. The idea of fast-casual dining has evolved, and Shake Shack serves to meet high expectations with fresh ingredients and a lively atmosphere. With plans focusing on under-penetrated suburban markets, its Union location is designed to create community engagement by establishing a gathering place for friends and families amidst the hustle and bustle of daily life. Looking Ahead: More Shacks on the Horizon What does the future hold for Shake Shack? The brand's aggressive expansion plan hints at even more openings beyond New Jersey, including locations in major cities and suburban areas across the U.S. As they gaze into 2026 and beyond, partnerships like the one with PENN Entertainment for casino properties help diversify their reach, introducing the brand to a broader audience. For those in Andover Borough, Byram Township, and surrounding areas, the new Union location is not just a place for a meal; it’s an invitation to community connection and enjoyment. Enjoy the new hub and be a part of Shake Shack's flavorful journey across New Jersey!

01.13.2026

Netflix's $55 Million Investment: A Transformative Move for Fort Monmouth

Update Netflix's Strategic Investment at Fort Monmouth: A New Era In a momentous event on January 12, 2026, Netflix completed its acquisition of a $55 million land deal for a 292-acre Mega Parcel within the historic grounds of Fort Monmouth, previously a U.S. Army base. This purchase marks a pivotal step in Netflix's burgeoning expansion into the film and television production sphere. As part of a grand vision to build a state-of-the-art production hub worth nearly $1 billion, Netflix plans to construct 12 advanced soundstages totaling almost 500,000 square feet. Transforming a Historic Site into a Creative Hub Netflix co-CEO Ted Sarandos expressed the company's commitment to revitalizing this site, stating, "Fort Monmouth is now home – and it’s always good to be home." This sentiment reflects the broader implications of the project not only for Netflix but also for the local economy and community. The economic benefits are projected to reach $3.8 to $4.6 billion over 20 years, creating around 1,400 to 2,200 permanent jobs for local residents. This development positions Fort Monmouth as a key player in New Jersey's film and production landscape, which is crucial for a region aiming to enhance its appeal and economic vitality. Reinvigorating Monmouth County: Future Predictions and Opportunities Governor Phil Murphy emphasized the project as a renaissance for Fort Monmouth, describing it as "far and away the most complex project we have done in our eight years in office." The venue represents a fresh start for an area once recognized for its vibrant presence. As construction progresses, spanning through various phases set to culminate between 2027 and 2028, the project is expected to attract not only film production but also boost tourism, arts, and overall community engagement. The Local Community's Response and Anticipated Impact Local officials, including Gov.-elect Mikie Sherrill, are optimistic about the potential job opportunities this project will generate. They envision a collaborative effort with local officials focusing on workforce training, thus preparing the next generation for careers in the film industry. Sherrill noted, "We are truly just getting started. With Netflix acquiring the site... we are opening up a whole new world of possibilities." The excitement around the project underlines a collective aspiration to reignite economic growth across Northern NJ, encompassing towns such as Sussex County, Andover Borough, and others featured prominently in the region's cultural landscape. Moving Forward: What This Means for Local Residents The transformation that Netflix is initiating at Fort Monmouth marks not just a corporate investment but signals a renewed optimism within the community. Residents across Monmouth County can look forward to the emergence of local economic opportunities as small businesses ride the wave of heightened activity within the region. As the plans come to fruition, it is evident that Fort Monmouth will serve as a beacon of innovation and creativity, reshaping the area's identity well into the future.

01.11.2026

Celebrate National Bagel Day with Free Bagels from Stop & Shop!

Update Celebrating National Bagel Day: A Sweet Paean to Bagels In honor of National Bagel Day, celebrated annually on January 15th, Stop & Shop is delighting customers with a week-long giveaway of free bagels, running from January 9-15. With over 350 locations across the Northeast, including 47 in New Jersey, this promotion aims to bring joy to local communities. Customers can claim their complimentary bagel from the bakery without any purchase necessary, simply by checking in at the Savings Station kiosks available in-store. Bagel Preferences Unearthed: What New Jersey Shoppers Prefer In conjunction with this traditional celebration, Stop & Shop recently conducted a survey revealing some intriguing insights into bagel consumption trends. The findings indicated that flavor preferences are strong among consumers, with the classic Everything bagel being the undisputed favorite at 27%, followed by Cinnamon Raisin at 16%. Furthermore, 91% of respondents prefer their bagels toasted, marking just 9% who enjoy them untoasted. Additionally, 66% of bagel aficionados in the survey stated that cream cheese is their go-to spread, significantly preferred over butter at 30%. Interestingly, the most common way to enjoy a bagel is open-faced, with respondents favoring that method by 51%. This reflects a broader trend of consumers gravitating toward convenience and personalization in their food choices. Adding Value to Shopping Experiences By creating meaningful promotions like the free bagels, Stop & Shop aims to enhance customer loyalty and engagement. Roger Wheeler, the president of Stop & Shop, remarked, "We know customers are looking for meaningful value every time they shop. Whether it’s a free bakery bagel for National Bagel Day or everyday deals, our Savings Station helps shoppers easily tap into great values across the store." This initiative not only increases foot traffic but also aligns with contemporary grocery trends focusing on shopper experience. Enjoying the Bagel Experience: What It Means for Residents in Sussex County For communities like Sussex County NJ and its neighboring areas, including Andover Borough, Newton, and Vernon Township, such promotions carry additional significance. They not only offer delicious bakery items at no cost but also foster a sense of togetherness as residents discuss their favorite bagel styles, toppings, and the nostalgic feelings associated with them. As National Bagel Day approaches, local shoppers are encouraged to head to their nearest Stop & Shop location to take advantage of this delectable offer. It's a chance to enjoy a beloved staple while celebrating community ties.

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