Add Row

Add Element

update

The Sussex County Advisor

update

Add Element

Home
Categories

October 22.2025

2 Minutes Read

The 'Adultoween' Trend Grows: Why Adults Are Loving Halloween

Colorful Halloween infographic highlighting the Adultoween trend

Embracing the Growing Adult Halloween Culture: The 'Adultoween' Phenomenon

As Halloween approaches, a notable cultural shift has emerged where adults are not only participating but truly embracing the holiday. A recent survey by Ferrero North America reveals that 62% of adults see Halloween as a celebration meant for them just as much as it is for children. With 60% citing nostalgia for their participation, it becomes clear that this ‘Adultoween’ trend is capturing the essence of adult experiences intertwined with childhood memories.

A Night Just for Grown-Ups

The survey highlights that 54% of adults wish to enjoy a child-free Halloween night, reflecting a significant desire to reclaim this holiday. Among parents, that percentage rises to 68%. Ferrero's Chief Marketing Officer, Chad Stubbs, emphasized that this trend isn’t just whimsical; it’s a full-blown cultural movement where children’s spooky festivities are now part of adult indulgence.

Nostalgia and Indulgence: The Driving Factors

Nostalgia plays a pivotal role, with 63% of surveyed adults considering Halloween a prime occasion for guilt-free candy indulgences. This emotional connection is not only prominent during Halloween but appears to be shaping how adults view celebratory practices surrounding it. Interestingly, two-thirds of all adults plan to buy sweets regardless of whether they expect trick-or-treaters, which illustrates the extent of the holiday's appeal.

The Candy Choices of a New Generation

When it comes to candy, the preferences skew towards familiar and nostalgic flavors. Full-sized candy bars and premium chocolates are at the forefront of adult preferences, with 76% and 72% selecting them, respectively. This reflects a shift where adults not only want to enjoy candy but also want to be the neighbors who offer the best treats. The trend is very much alive here in places like Sussex County, NJ, where people are keen to join in on modern Halloween festivities.

Conclusion: Redefining a Classic Holiday

The ‘Adultoween’ trend signifies a broader resonance for adults who seek to redefine Halloween on their own terms. Whether one is decorating for Halloween, choosing to attend themed parties, or simply enjoying a night filled with beloved candies, the message is clear: Halloween has transformed into an inclusive holiday for all ages. As cultural traditions evolve, it is invigorating to witness how nostalgic moments inspire adults to forge new celebratory practices.

Local Biz Pulse

0 Views

0 Comments

Write A Comment

Related Posts All Posts

01.14.2026

Shake Shack Expands New Jersey Presence: What It Means for Local Communities

Update Shake Shack Expands Its New Jersey Presence with Union Opening Shake Shack, the beloved fast-casual burger chain, just opened its 29th location in New Jersey, affirming its commitment to growth and community engagement. On January 9, the new restaurant opened its doors at 2401 Route 22 W. in Union, inviting locals to enjoy its signature made-to-order burgers, chicken sandwiches, hot dogs, and delectable milkshakes. Founded by Danny Meyer over two decades ago, Shake Shack has become synonymous with quality fast food. Growth Strategy and Community Involvement This recent opening is part of Shake Shack’s aggressive expansion strategy, which aims to increase its number of locations from over 655 to more than 1,500 globally. The Union spot follows several other openings across New Jersey cities like North Brunswick, Freehold, and Jersey City, reinforcing the brand's foothold in the state. Shake Shack is keen on keeping the local flavor alive; thus, on January 15, they plan a unique giveaway event where they will distribute custom tote bags while donating $1 from every sold burger or sandwich to the Community FoodBank of New Jersey. The Union Plaza Experience Strategically located in Union Plaza, Shake Shack joins an array of popular retail stores and eateries, such as Barnes & Noble, ShopRite, and Starbucks. This fusion of services aims to enhance the shopping experience for for families and individuals alike, proving that dining out can complement a day of retail therapy. Shake Shack's decision to operate late into the night on weekends makes it an attractive dining option for both locals and visitors. Diverse Offerings at Shake Shack As diners flock to the new location, they can expect not just burgers but an entire menu of indulgent treats. The idea of fast-casual dining has evolved, and Shake Shack serves to meet high expectations with fresh ingredients and a lively atmosphere. With plans focusing on under-penetrated suburban markets, its Union location is designed to create community engagement by establishing a gathering place for friends and families amidst the hustle and bustle of daily life. Looking Ahead: More Shacks on the Horizon What does the future hold for Shake Shack? The brand's aggressive expansion plan hints at even more openings beyond New Jersey, including locations in major cities and suburban areas across the U.S. As they gaze into 2026 and beyond, partnerships like the one with PENN Entertainment for casino properties help diversify their reach, introducing the brand to a broader audience. For those in Andover Borough, Byram Township, and surrounding areas, the new Union location is not just a place for a meal; it’s an invitation to community connection and enjoyment. Enjoy the new hub and be a part of Shake Shack's flavorful journey across New Jersey!

01.13.2026

Netflix's $55 Million Investment: A Transformative Move for Fort Monmouth

Update Netflix's Strategic Investment at Fort Monmouth: A New Era In a momentous event on January 12, 2026, Netflix completed its acquisition of a $55 million land deal for a 292-acre Mega Parcel within the historic grounds of Fort Monmouth, previously a U.S. Army base. This purchase marks a pivotal step in Netflix's burgeoning expansion into the film and television production sphere. As part of a grand vision to build a state-of-the-art production hub worth nearly $1 billion, Netflix plans to construct 12 advanced soundstages totaling almost 500,000 square feet. Transforming a Historic Site into a Creative Hub Netflix co-CEO Ted Sarandos expressed the company's commitment to revitalizing this site, stating, "Fort Monmouth is now home – and it’s always good to be home." This sentiment reflects the broader implications of the project not only for Netflix but also for the local economy and community. The economic benefits are projected to reach $3.8 to $4.6 billion over 20 years, creating around 1,400 to 2,200 permanent jobs for local residents. This development positions Fort Monmouth as a key player in New Jersey's film and production landscape, which is crucial for a region aiming to enhance its appeal and economic vitality. Reinvigorating Monmouth County: Future Predictions and Opportunities Governor Phil Murphy emphasized the project as a renaissance for Fort Monmouth, describing it as "far and away the most complex project we have done in our eight years in office." The venue represents a fresh start for an area once recognized for its vibrant presence. As construction progresses, spanning through various phases set to culminate between 2027 and 2028, the project is expected to attract not only film production but also boost tourism, arts, and overall community engagement. The Local Community's Response and Anticipated Impact Local officials, including Gov.-elect Mikie Sherrill, are optimistic about the potential job opportunities this project will generate. They envision a collaborative effort with local officials focusing on workforce training, thus preparing the next generation for careers in the film industry. Sherrill noted, "We are truly just getting started. With Netflix acquiring the site... we are opening up a whole new world of possibilities." The excitement around the project underlines a collective aspiration to reignite economic growth across Northern NJ, encompassing towns such as Sussex County, Andover Borough, and others featured prominently in the region's cultural landscape. Moving Forward: What This Means for Local Residents The transformation that Netflix is initiating at Fort Monmouth marks not just a corporate investment but signals a renewed optimism within the community. Residents across Monmouth County can look forward to the emergence of local economic opportunities as small businesses ride the wave of heightened activity within the region. As the plans come to fruition, it is evident that Fort Monmouth will serve as a beacon of innovation and creativity, reshaping the area's identity well into the future.

01.11.2026

Celebrate National Bagel Day with Free Bagels from Stop & Shop!

Update Celebrating National Bagel Day: A Sweet Paean to Bagels In honor of National Bagel Day, celebrated annually on January 15th, Stop & Shop is delighting customers with a week-long giveaway of free bagels, running from January 9-15. With over 350 locations across the Northeast, including 47 in New Jersey, this promotion aims to bring joy to local communities. Customers can claim their complimentary bagel from the bakery without any purchase necessary, simply by checking in at the Savings Station kiosks available in-store. Bagel Preferences Unearthed: What New Jersey Shoppers Prefer In conjunction with this traditional celebration, Stop & Shop recently conducted a survey revealing some intriguing insights into bagel consumption trends. The findings indicated that flavor preferences are strong among consumers, with the classic Everything bagel being the undisputed favorite at 27%, followed by Cinnamon Raisin at 16%. Furthermore, 91% of respondents prefer their bagels toasted, marking just 9% who enjoy them untoasted. Additionally, 66% of bagel aficionados in the survey stated that cream cheese is their go-to spread, significantly preferred over butter at 30%. Interestingly, the most common way to enjoy a bagel is open-faced, with respondents favoring that method by 51%. This reflects a broader trend of consumers gravitating toward convenience and personalization in their food choices. Adding Value to Shopping Experiences By creating meaningful promotions like the free bagels, Stop & Shop aims to enhance customer loyalty and engagement. Roger Wheeler, the president of Stop & Shop, remarked, "We know customers are looking for meaningful value every time they shop. Whether it’s a free bakery bagel for National Bagel Day or everyday deals, our Savings Station helps shoppers easily tap into great values across the store." This initiative not only increases foot traffic but also aligns with contemporary grocery trends focusing on shopper experience. Enjoying the Bagel Experience: What It Means for Residents in Sussex County For communities like Sussex County NJ and its neighboring areas, including Andover Borough, Newton, and Vernon Township, such promotions carry additional significance. They not only offer delicious bakery items at no cost but also foster a sense of togetherness as residents discuss their favorite bagel styles, toppings, and the nostalgic feelings associated with them. As National Bagel Day approaches, local shoppers are encouraged to head to their nearest Stop & Shop location to take advantage of this delectable offer. It's a chance to enjoy a beloved staple while celebrating community ties.

The 'Adultoween' Trend Grows: Why Adults Are Loving Halloween

Embracing the Growing Adult Halloween Culture: The 'Adultoween' Phenomenon

A Night Just for Grown-Ups

Nostalgia and Indulgence: The Driving Factors

The Candy Choices of a New Generation

Conclusion: Redefining a Classic Holiday

Terms of Service

Privacy Policy

Core Modal Title