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March 02.2026
2 Minutes Read

M&M’S Flavor Vote Returns: Which Bakery-Inspired Treat Will Win Your Heart?

M&M'S Flavor Vote bakery-inspired flavors packaging.

Sweet Sensations: M&M’S Flavor Vote Returns

M&M’S has delighted candy lovers across the country by resurrecting its highly anticipated Flavor Vote competition for the first time in seven years. This engaging campaign invites fans to cast their ballots for their favorite from three new, bakery-inspired flavors, each promising a tantalizing taste of nostalgia and whimsy. The flavors—Peanut Butter Cinnamon Roll, Cherry Chocolate Cupcake, and Lemon Meringue Pie—are now available nationwide, and the voting process is open until May 15.

A Bite of Bakery Bliss

Each flavor in the new M&M’S Bakery Collection seeks to embody beloved dessert flavors. The Peanut Butter Cinnamon Roll combines the warmth of cinnamon rolls with creamy peanut butter for an indulgent experience. The Cherry Chocolate Cupcake recalls the rich flavor of chocolate cake harmonized with tart cherries, while Lemon Meringue Pie features bright citrus flavor paired with white chocolate and crispy textures. Martin Terwilliger, VP of Marketing at Mars Snacking North America, expressed enthusiasm for the fans' participation in this tasty decision. “At Mars, we are consumer obsessed, so bringing back Flavor Vote felt like a fun way to connect with M&M’S fans,” he stated.

Try, Taste, and Vote

The Flavor Vote initiative not only offers the excitement of selecting a new favorite but also appeals to the community through social media engagement. Voters can share their opinions, participate in discussions, and even find their own local sweethearts in places like Sussex County, NJ, as the campaign encourages widespread participation. The winning flavor will be announced in late May, and the flavor that captures the hearts—and taste buds—of consumers will return for a limited time this fall.

Flavors that Spark Debate

Past Flavor Vote campaigns have crowned winners like Coffee Nut and English Toffee Peanut, which indicates that the stakes are high this time around as well. The marriage of recognizable bakery flavors with the beloved chocolate candy offers a unique spin that candy lovers are eager to explore.

Join the Flavor Conversation

The opportunity to inspire a culinary victory with a simple vote is an irresistible invitation for fans from Andover Borough to Vernon Township. Consumers are urged to try each flavor and share their thoughts on social media platforms, creating a lively community that celebrates the joys of candy and voting.

Whether you're indulging in a Peanut Butter Cinnamon Roll M&M or savoring the tang of Lemon Meringue Pie, these limited-edition treats are sure to enliven the flavor landscape this spring. Don’t miss out on being part of the vote—head to MMS.com/vote and let your taste preferences shine!

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