
Game Day Just Got Saucy with SNICKERS
SNICKERS®, the beloved chocolate brand and an official partner of the NFL, has kicked off an exciting collaboration with Buffalo Bills powerhouse Josh Allen, launching limited-edition game day dipping sauces. This venture brings together the sweet legacy of SNICKERS chocolate bars and innovative flavors designed to enhance your football experience.
Combining Classic Flavors with Bold Newness
The new lineup features three distinctive dipping sauces: Caramel Buffalo, Peanut Teriyaki, and Chocolate Barbecue. Each sauce incorporates real ingredients from the iconic chocolate bar, promising a sweet yet savory experience perfect for game day snacking. Gabrielle Wesley, Chief Marketing Officer at Mars Wrigley North America, shared, “SNICKERS runs the ultimate cover defense when halftime hunger hits,” highlighting the role SNICKERS Sauces can play in satisfying fans’ cravings.
Josh Allen: A Hometown Influence
As a prominent figure in the Buffalo community, Josh Allen has been integral to the creation of these sauces. He stated that Buffalo has a rich culture of flavorful sauces, making this partnership feel like a home game. Allen's involvement not only adds authenticity but also taps into the local pride that Buffalonians have for their culinary preferences.
How to Get Your Hands on the SNICKERS Sauces
Football fans won't want to miss out! The sauces will be available starting September 7, through SNICKERS.com/Sauces alongside a pack of exclusive Josh Allen SNICKERS Minis. For those eager to secure their sauces early, weekly online drops will occur during halftime of 1 p.m. ET NFL games throughout September.
The partnership merges tradition with modern-day flavors, delivering an innovative snacking option for both dedicated football fans and casual viewers alike. Who could resist a savory dipping sauce with SNICKERS' signature caramel and peanuts? Customers can revel in the celebration of flavors while enjoying America’s favorite pastime this football season.
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