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A New Chapter for Choose New Jersey with Amy Herbold
On March 27, 2026, Choose New Jersey appointed Amy Herbold as the new President and CEO, effective April 16, 2026. This leadership change marks a pivotal moment for the organization, aimed at driving economic growth and attracting investments to the Garden State. Herbold succeeds Wesley Mathews, who has served as the organization’s leader since 2022, leaving a legacy of significant initiatives.
Confidence in Leadership
“With Amy at the helm, we are confident that Choose New Jersey will continue to attract impactful investments and jobs that move New Jersey’s economy forward,” stated Ralph LaRossa, Chair of Choose New Jersey and CEO of PSEG. With a strong background in both the public and private sectors, Herbold is viewed as exceptionally qualified to facilitate business retention and growth within New Jersey.
Governor Sherrill's Support
Governor Mikie Sherrill expressed enthusiasm for Herbold's take on the role, mentioning, “New Jersey’s impact on the global economy is undeniable.” He emphasized the state’s stature as the 22nd largest economy in the world, citing New Jersey as a conducive environment for entrepreneurs. Herbold's role will be crucial in enhancing job creation, vital for families across Sussex County NJ, Andover Borough, and surrounding communities.
A Vision for Growth
During her tenure at Triple Five Group as Senior Vice President of Corporate and Regulatory Affairs, Herbold has successfully supported high-profile development projects. In her new role, she aims to promote New Jersey’s advantages: “We have the talent, location, infrastructure, and innovation to compete globally,” she noted. This focus is especially important as New Jersey continues to advance in areas like clean energy and infrastructure development.
Looking Ahead
With economic development efforts increasingly tied to global events and tourism, as mentioned in recent articles, Herbold's leadership comes at a critical time. The state is positioning itself to leverage these opportunities, attracting not just domestic businesses but also international firms looking to expand. Herbold is prepared to navigate this landscape, with the backing of the Governor and the Board of Directors.
The Road to Success
Herbold’s appointment symbolizes a continuing commitment to build momentum around business attraction and economic retention. As she embarks on this new journey, both her predecessors' legacies and her own extensive experience will play significant roles in charting a successful course for New Jersey’s future.
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