Can Innovative Small Businesses Revive New Jersey's Ghost Malls?

Breathing New Life into N.J.'s Ghost Malls

Across New Jersey, malls that once thrived as bustling centers of retail are now languishing in decline, becoming what are often referred to as 'ghost malls.' The pandemic has accelerated this trend, with foot traffic dwindling by 7% for indoor malls and 9% for outlet malls from 2019 to 2022. In response, innovative small businesses are emerging, showing that the future of these commercial spaces doesn't necessarily center on traditional retail.

Small Businesses: The Key to Revitalization

One prime example is Curate Noir, a vibrant gift shop located in the Moorestown Mall, which features products solely from Black- and Brown-owned businesses. Opened amid the pandemic, Curate Noir is a pivotal part of the mall's new identity, embodying the shift towards unique, community-focused enterprises. As Nika Corbett, co-owner of Curate Noir, accurately points out, "We hope people realize they don’t only have to shop online. They can come out, have a conversation, and actually engage with the brands." This approach not only retains customers but also strengthens community ties amidst the closures of many well-known retailers.

Transforming Spaces: From Shopping Malls to Community Hubs

The need to adapt former retail spaces is critical. With predictions stating that 87% of large malls could close within the next decade, the economic viability of these spaces largely hinges on their ability to evolve. Malls like Moorestown are exploring mixed-use models that encompass health facilities, housing developments, and even artisans' workshops, fostering a sense of community rather than purely serving as shopping locations. The CEO of PREIT, which owns Moorestown Mall, acknowledges that small businesses enhance the mall's role as a community hub, making it a gathering place where people can shop, socialize, and connect.

Community Engagement: The Crucial Ingredient

However, merely introducing small businesses isn't enough; these establishments must resonate with local demands. The most successful malls of the future will emerge from a collective approach involving local governments and community feedback. They should facilitate not just consumer spending but also provide experiences and spaces that nurture social interactions. Innovative adaptations of space, such as turning part of the mall into green areas or wellness centers, can significantly enhance community appeal, health, and well-being.

What's Next for Mall Redevelopment?

As we look towards the future, it becomes evident that the model for malls must shift dramatically. They need to transform from purely retail environments into dynamic multi-use facilities that cater to a broader range of community needs. The rise of local businesses in ghost malls indicates a cultural shift that promotes community engagement and authentic experiences. If successful, these innovations may not only revitalize lost commerce but also restore community spirit in places once deemed obsolete.