
Atlantic City Casinos Stand Together for Suicide Prevention
In a heartfelt demonstration of solidarity, over 750 participants gathered for the American Foundation for Suicide Prevention's "Out of the Darkness Community Walk" on September 6, 2025, led by the Casino Association of New Jersey and spearheaded by the Hard Rock Hotel & Casino Atlantic City. This annual event, now in its seventh year, shines a critical light on an epidemic that affects countless lives.
The Growing Epidemic of Suicide
A shocking statistic reveals that more than 49,000 Americans tragically took their own lives in the year 2023 alone. In New Jersey, suicide ranks alarmingly as one of the top three causes of death among individuals aged 10 to 24. This sobering fact underscores the vitality of community efforts to address mental health issues and prevent suicide.
Commitment from Local Casinos
Mark Giannantonio, President of the Casino Association of New Jersey, emphasized the essential role that these businesses play in raising awareness, stating, "Each year, our casinos unite to shine a light on an issue that touches far too many lives." His sentiments were echoed by Michael Sampson, general manager at Hard Rock Hotel & Casino, who noted the collective commitment of the industry to support mental health initiatives.
Funding and Support for Mental Health Awareness
Since the walk's inception, the Hard Rock team has raised over $1 million to support the American Foundation for Suicide Prevention, demonstrating a profound commitment to the cause. Robert Gebbia, CEO of AFSP, acknowledged the significance of this partnership, stating that it has helped save lives and combat stigma surrounding mental health issues.
Engaging and Empowering the Community
Giannantonio highlighted that the effort goes beyond financial contributions, focusing instead on fostering connection, awareness, and support for those in need. "It's about more than just raising funds; it's about creating lasting changes in our communities and ensuring that those struggling don’t feel alone," he said.
This year's walk was not only a fundraising effort but also a crucial reminder for participants and the broader Atlantic City community that support is readily available. Those in crisis can reach out to the 988 Suicide & Crisis Lifeline, which offers assistance 24/7.
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